Nielsen: Advertisers Gravitated to TV in 2012

Television accounted for 62.8 percent of the total global ad dollars taken in for 2012, according to Nielsen’s quarterly Global AdView Pulse report.

The $350 billion in global TV spending for the year was up 4.3 percent from 2011. A strong second-half performance in North America contributed a 3.2-percent rise in global ad spending for the year.

Television was again dominant, accounting for 62.8 percent, while spending on newspapers and magazines took a hit. Display Internet advertising grew 9.9 percent for the year. This segment was particularly strong in Latin America, where Internet ad spend jumped 21.2 percent for the year. In Europe, despite the region's tough economic conditions, Internet advertising still managed to grow 7.4 percent.