Internet Ad Revenues Show Double-Digit Annual Growth to $37 Billion

The Interactive Advertising Bureau says digital advertising revenues rose to $36.6 billion in 2012 and are second only to broadcast television’s ad revenue, according to itsInternet Advertising Revenue Report.

Representing a 15% rise over 2011’s full-year number ($31.7 billion), the report, which was prepared by PricewaterhouseCoopers U.S., also shows 2012’s fourth quarter numbers for the sector, which increased by 15% ($1.34 billion) to $10.31 billion. 

Accounting for 9% of total Internet ad revenue in 2012, mobile reached triple-digit growth year-over-year, increasing 111% to $3.4 billion, following 2011’s 149% year-over-year rise to $1.6 billion.

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