Malaysia: 20% increase in Q1 adex

Nielsen says total spending on monitored media grew to RM2.7bil

Advertisers spent 20% more on media in the first quarter of this year compared with the same period in 2012.

According to market research firm Nielsen Malaysia, total spending on monitored media (excluding Internet) grew to RM2.7bil in the first three months of 2013 from RM2.26bil previously.

However, it noted that the big 69.2% jump in pay-TV advertising expenditure (adex) was due partly to additional channels being monitored.