I&B has taken up broadcasters' ad cap conundrum with TRAI, says minister Tewari

The Government has taken up with the Telecom Regulatory Authority of India (TRAI) the opposition by television channels to the Advertisement Regulation who say they are ‘facing difficult business environment due to low revenue accrual’.

Information and Broadcasting Minister Manish Tewari told Parliament that the ministry has received some representations from broadcasters, especially the news channels.

The Minister said that even before the TRAI regulation of 22 March, the Advertising Code under Rule 7 of the Cable TV Networks Rules 1994 provided that ‘no programme shall carry advertisements exceeding twelve minutes per hour, which may include up to ten minutes per hour of commercial advertising and up to two minutes per hour of the channel’s self-promotion.