Netflix: Linear TV ‘ripe for replacement’,

The linear TV channel model is “ripe for replacement” with the evolution to internet TV already happening, according to Netflix in a letter to investors published yesterday.

Outlining its ‘long term view’ on the back of this week’s strong quarterly earnings report, the US video-on-demand service said that it was continuing its original programming efforts and said it was aiming to compete with the likes of HBO – not major platform providers.

“We don’t and can’t compete on breadth with Comcast, Sky, Amazon, Apple, Microsoft, Sony, or Google. For us to be hugely successful we have to be a focused passion brand. Starbucks, not 7-Eleven. Southwest, not United. HBO, not Dish,” Netflix said.