Ad breaks teach art of time management

The recent notification of the Telecom Regulatory Authority of India limiting the broadcast of advertisements on television channels to 12 minutes per clock hour is interesting on many counts. Never an avid viewer of TV shows, my desperate attempts to spend a couple of hours exploring the staple material beamed on the desi channels over the weekends have invariably misfired.  An hour into viewing, I found myself desperately resorting to channel surfing to wriggle out of the assault by the channels that were unanimously firing their commercial salvos with a methodical madness.

The spicy tales spun on the theme of the bane of ad-breaks are almost stale now. The domestic scenario in several households across the country has virtually slowed down, courtesy the mega-serials on the ubiquitous small screen. Adding fuel to the fire are our economic gurus who find the kill-joy commercial breaks that brighten the screen every few minutes — albeit ill-timed as they are spaced between tear-jerkers or sob-stories — to be the triggers of consumer culture.  read more http://newindianexpress.com/opinion/Ad-breaks-teach-art-of-time-management/2013/04/29/article1565808.ece