AXN - Apprentice Asia with VW tie-in

Volkswagen Malaysia today announced that it is the “Official Car” of AXN’s latest production, The Apprentice Asia, premiering this May!

The Apprentice Asia’s quest to identify the best talent aligns with Volkswagen’s core focus on its human capital efforts both in Germany and throughout the world, which have resulted in the company being recognised as a preferred employer.

 In The Apprentice Asia, 12 candidates are picked from the cream of the crop across Asia. Representing seven countries across the region, they are an ambitious lot driven by their thirst for success and their common desire to work for Asia's aviation tycoon, Tony Fernandes. Filmed in Singapore and Kuala Lumpur, the series also stars Tony's advisors - Chief Executive Officer of Tune Hotels Group, Mark Lankester, and Chief Executive Officer of Expedia Asia, Kathleen Tan. They play a vital role by being on the ground to observe each team complete their task, and their opinions influence who Tony hires at the end of the day.

“The Apprentice Asia gives us an opportunity to feature the character of our products for a fitting partnership that encourages competition. Our cars offer fun driving and a sense of competition through the use of technologies like TSI and DSG so, The Apprentice Asia is a right fit for the brand,” said Dr Zeno Kerschbaumer, Managing Director of Volkswagen Group Malaysia.

Volkswagen has cemented the relationship by providing three of its models – Passat, Sharan and Touareg – to support and provide mobility requirements for contestants and the show’s advisors throughout the 11 episodes.

“This partnership will also inspire and drive the show’s contestants to give their best in quality, innovation and leadership. Much like our business, we believe that healthy competition will unearth talent and skills; and we are confident that our brand will contribute towards producing the next successful and potentially iconic entrepreneur in Asia. We are proud to extend this relationship to AXN,” he added.

The Apprentice Asia premieres on 22 May 2013 at 9.05pm (SG/ MY/ PH/ HK) 8.05pm (JKT) on AXN across East Asia. The show will debut on 24 May at 7pm in Taiwan and 9pm in India.