NDTV files fresh appeal against Nielsen & WPP in New York court

New Delhi Television (NDTV) ain’t giving up on its law suit against global advertising powerhouse WPP and research agency Nielsen on account of the TV ratings service they run in India under TAM Media Research. Last week, the newscaster filed fresh papers with a New York state court – according to a report in mediapost.com - appealing against its decision earlier this year to dismiss its $1 billion suit against Nielsen and WPP.

While dismissing the suit, the New York court had then said that NDTV’s claim and complaint should be filed and contested in Indian courts where TAM, the Nielsen-WPP joint venture is based and not in New York.

NDTV’s nine month old lawsuit states that it has lost hundred of millions of dollars in ad revenues on account of the inaccuracies in TAM’s TV ratings service in India and that it needs to be compensated for the loss. It had alleged that TAM staff took bribes in exchange for overstating ratings.

In its fresh appeal, NDTV has stated that the New York court has mistakenly ruled that the Big Apple is not a proper venue for the suit because it “failed to accept as true the allegations” that the New York-based Nielsen owns and controls the “Nielsen process” upon which its ratings services around the world operate, reports mediapost.com.