Gerry Boyle to lead ZenithOptimedia APAC

Gerry Boyle, the worldwide managing partner and UK chairman of ZenithOptimedia, has been appointed as the company's Asia-Pacific chairman, following the departure of Phil Talbot.

Boyle will relocate from London to Singapore in August to take up the newly created role.

He replaces Talbot, the Asia Pacific chief executive at the agency network, who is leaving the company to work on other projects in the region.

Boyle will focus on the company’s regional growth through brand extensions and acquisitions through its holding company Publicis Groupe, reporting to Steve King, the worldwide chief executive at ZenithOptimedia.

Boyle’s UK responsibilities will be transferred to Tim Hipperson, ZenithOptimedia’s new UK chief executive who joined in April from G2 Joshua. Hipperson will also report to Steve King.