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CNN ad sales unveils new product integration concept with Samsung Mobile
The product integration concept debuted on May 27, conceptualised and executed by Turner Commercial Productions in collaboration with Samsung Mobile.
CNN International has created a series of integrated sponsorship billboards for Samsung Mobile that showcases its new Galaxy Note 8.0 around the network's News Stream programme. The new product integration concept, a first for the network, debuted on May 27. In collaboration with Samsung Mobile, they were conceptualised and executed by CNN Ad Sales' in-house creative production unit, Turner Commercial Productions.
William Hsu, Vice President, News Advertising Sales, CNN International Asia Pacific, said, “This new campaign delivers Samsung Mobile a significant branded presence alongside CNN's award-winning content. Samsung Mobile has partnered with us for more than a decade and we're delighted to further extend our relationship with them through this exciting and innovative new campaign.”