CASBAA KL TV Upfronts: Multichannel TV

Kuala Lumpur, June 10, 2013 - (ACN Newswire) - CASBAA AD organised its ninth TV Upfronts in the region and the second in Malaysia on May 28, 2013 in Kuala Lumpur. The Upfronts promote multichannel TV as an ideal platform for marketers to reach their target demographics and the KL event attracted over 100 guests representing advertising agencies, clients, broadcasters and media. 

"A chance for the media buyers and networks to come together, CASBAA's TV Upfronts provide a unique opportunity for pay-TV broadcasters to unveil their hottest content and bespoke and localized advertising solutions," said Christopher Slaughter, CEO, CASBAA.

As a regional initiative, CASBAA's TV Upfronts have been held in key markets throughout the Asia-Pacific. Highlighting this year's KL session were English audience insights from Henry Tan, COO of the event's "in-market" partner ASTRO and guest speaker Lee Risk, Commercial Director, Media Consumer Choices, GFK Asia on how technology purchasing trends are influencing media consumption. 

Also presenting were representatives from AETN All Asia Networks, BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal Networks, Sony Pictures Television, Malaysia, and Turner Broadcasting Systems Asia. Among media agencies and advertising clients in attendance were Baba Products, BMW Malaysia, Carat Media Services, DiGi Telecommunications, L'Oreal Malaysia, Maxis, Mindshare, OMD, P&G, Petronas, Starcom Mediavest Group, Vizeum Media and many others.http://www.virtualizationconference.com/node/2692265