The Changing Face of PayTV

The Pay TV market continues to grow, approaching the billion-household mark; in 2012 IPTV grew a remarkable 36 percent. But with competitive pressures increasing, including from OTTs, and customer expectations rising, Pay TV operators must differentiate and offer an exceptional customer experience to grow. This article shows how Comverse BSS helps Pay TV and multi-play operators around the world achieve greater success.

by Alice Bartram, AVP, Head of Portfolio Marketing, Comverse.

The Changing Face of PayTV

The Pay TV market continues to grow, approaching the billion-household mark. In 2012 IPTV grew a remarkable 36 percent. But with competitive pressures increasing, including from OTTs, and customer expectations rising, Pay TV operators must differentiate to grow. This article shows how Comverse BSS helps operators around the world achieve success in the Pay TV domain.

People all over the world still love to watch TV. The number of households that subscribe to pay-TV, an umbrella term that encompasses cable, satellite and IPTV (internet protocol television) services, currently stands at 804 million, having grown 8 percent last year, and is expected to pass the one-billion mark by 2017, according to a recent report from Multimedia Research Group (MRG). Although cable still accounts for the largest segment of pay-TV households, satellite services increased by 12 percent in 2012, while IPTV grew a remarkable 36 percent.