Discovery India opts out of monthly TV ratings reporting

MUMBAI: Now here’s a further update on the monthly rating vs weekly rating tussle. Last weekend, we reported that Discovery Networks India had written to TAM Media Research, saying it wanted its channels to be reported on a monthly basis, moving away from its weekly routine.

Now, the latest unconfirmed reports are that Discovery India – which has three channels under its belt - has retracted and done an absolute U-turn in double quick time.

It has written back to TAM saying it would like reporting of its channels to revert to a weekly basis once again. So now the group of eight has once again shrunk to a group of seven broadcast networks.

"In private jokes, some media buyers and planners are referring to them as the Seven Samurai - in memory of the characters in the famed Akiro Kurosawa film of the same name," says a media observer all in chuckles. read more http://www.indiantelevision.com/headlines/y2k13/july/july71.php