Indian ad volumes up

Ad volumes in print and TV in India grew faster in the first five months of 2013 than in the same period a year earlier, new figures have shown.

Data from Tam AdEx, a division of ratings agency TAM Media Research, which tracks advertising across various media, revealed that TV ad volumes were up 15% and print volume 12% compared to previous year figures of 9% and 11% respectively. 

The Business Standard noted that despite inflationary pressures ad rates had not increased, with prime-time charges on general entertainment channels remaining at Rs 1.1-1.2 lakh per 10 seconds, while print dailies in English commanded Rs 4,000-5,000 per column centimetre, the same as in 2012.

The leading categories advertised on TV were food and beverages, personal care, services, hair care and automotive. Print attracted a slightly different range, including services, education, automotive, banking and finance, and personal accessories.

The personal care and education sectors also featured prominently in a report from the Advertising Standards Council of India (ACSI).  more http://www.warc.com/LatestNews/News/EmailNews.news?ID=31667&Origin=WARCNewsEmail&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20130716

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