Smart TVs getting the thumbs down

Smart TVs are failing to impress early adopters, according to new research from Strategy Analytics' Digital Home Observatory.

The study - which interviewed the same connected TV and multi-device owners as in 2010 when the last study was carried out - examined how the behaviour of eight 'advanced' user households in San Diego and London have changed over the past three years as new connected TV technologies arrive in the market.

Even though half of the sample had bought a smart TV over the past three years, no one was found to be using it as their main source for connected media entertainment - with respondents saying that they prefer devices that are easier to use such as tablets, smartphones and other connected TVs. read more http://connectedconsumer.mediatel.co.uk/insight/article/smart-tvs-getting-the-thumbs-down/