A new report from Digital TV Research has found that in 2012, on-demand television generated just 2.3% of the $184 billion total for pay TV revenues.

However, the on-demand proportion is forecast to grow to 2.9% of the $203 billion total in 2018.

The US accounted for 37% of global on-demand TV revenues in 2012, but this is expected to fall to 30% by 2018 - despite its revenues climbing by 16%.

read more http://connectedconsumer.mediatel.co.uk/insight/article/on-demand-adds-just-2-3-to-pay-tv-revenues-in-2012/