Viewership ratings deadlock ends, broadcasters to revert to weekly TAM data: Sources

SA, AAAI and IBF said to have agreed to work basis 'confidential' weekly ratings in absolute numbers, to be released from 25 July

The impasse between broadcasters, advertisers and agencies is reaching an end, according to sources close to the development.

According to them, Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI) are close to finalising an agreement with the Indian Broadcasting Foundation (IBF).

The parties have agreed to revert to weekly viewership data published by TAM, with certain changes to the way the data has been used. Subject to the agreement, weekly viewership data will be available from next Thursday, 25 July.

A 'terms sheet' is being signed with the specific understanding between stakeholders, that TAM data, henceforth, would only be used for internal consumption by the members of IBF, ISA and AAAI. No sharing of ratings data with publications or websites will be permitted going forward, and the reporting will be done in absolute numbers (viewership in thousands). more http://www.campaignindia.in/Article/350489,viewership-ratings-deadlock-ends-broadcasters-to-revert-to-weekly-tam-data-sources.aspx?eid=29&edate=20130719&utm_source=20130719&utm_medium=newsletter&utm_campaign=daily_newsletter