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New networks working with established players
New networks are aiming to compete with cable and satellite providers. Google, Microsoft, Intel, Sony and Apple are all working out how to insert themselves into the established pay-television ecosystem, generally by working within it rather than subverting the dominant paradigm. Established media players are keen to preserve the mutually lucrative models of the status quo.
Google is apparently once again pitching to media companies to licence their programming to stream online, according to a report in the Wall Street Journal. Its original attempt to enter the market with Google TV was half-baked but now the company is once again seeking to work with networks. Only time will tell whether it will be any more successful.
Microsoft has evidently decided that rather than offering its MediaRoom platform with service providers it will concentrate on a consumer-focussed strategy, extending the programming line up available on its games consoles, presumably including its forthcoming Xbox One. Like the original Google TV, this will have an HDMI input to work with existing set-top boxes.
Intel has been in discussions to licence programming for a service that may or may not launch later in the year and which may or may not be called OnCue, according to recently registered trademarks. This will have a set-top box based on Intel chips, supposedly providing a superior user interface, with a built-in camera to watch what you watch and provide a more personal experience.
more http://informitv.com/news/2013/07/21/newnetworksworking/