Research shows smarter TV ads coming soon

Murdoch University’s Audience Labs has tested using people’s web-browsing behaviour to select the TV ads they watch, a development it says could benefit viewers and advertisers as long as privacy concerns are addressed.

"Right now, TV advertisers target commercials based on demographics such as age, gender, lifestyle and location, but this information can quickly become out of date and viewers are often given ads for products they’re not interested in,” said Dr Steve Bellman of Murdoch University.

"As cable and internet get more closely packaged - and as more people watch TV ads on catch-up TV sites such as SBS On Demand and Yahoo!7 - advertisers are looking at ways to evolve the TV ad model and get effective bang for their buck.”

He said advertisers estimate that about half their ads are wasted on the wrong viewers, and viewers are avoiding irrelevant ads.http://www.bandt.com.au/news/investigations/study-shows-smarter-tv-ads-coming-soon?utm_source=SilverpopMailing&utm_medium=email&utm_campaign=BandT%20Newsletter%20-%20send%20-%3E%2023/07/2013%201:30:04%20PM&utm_content=&spMailingID=6598807&spUserID=ODcwNDQ2MDM1MQS2&spJobID=79633308&spReportId=Nzk2MzMzMDgS1