|
 
|
|
 
|
|
 
|
|
 
|
|
 
|
|
 
|
|
|
|
Publicis-Omnicom deal: 'Scale counts for nothing if it continues to be disparate': Dominic Proctor, GroupM
The deal, which surprised many, will create the largest advertising company in the world, with revenues of nearly $23 billion (£14.9 billion) in 2012, exceeding the current leader, WPP's £10.4 billion ($16.0 billion).
The merger was confirmed yesterday at a press conference in Paris by the Publicis chief executive, Maurice Lévy, and the Omnicom chief executive, John Wren, who will jointly lead the new Publicis Omnicom Group for the first 30 months.
Don Elgie, the group chief executive of Creston, the owner of TMW
"This mega merger will only work if it’s good for clients. Some will choose not to be part of the inevitable disruption and will vote with their feet. A few months is a long time in today’s media marketplace and smaller, more agile groups can only gain."