India: IBF, AAAI and ISA call a truce

The long awaited solution with respect to the TAM's release of audience measurement data is out.

Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement.

In layman terms, the media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth in TV audiences in the country in absolute numbers. TVT will be the sole rating available in the public domain.http://www.afaqs.com/news/story/38221_IBF-AAAI-and-ISA-call-a-truce-