STAR India in Deal for Olympic Games Coverage

STAR India has scored the rights to carry the upcoming 2014 Winter Olympics from Sochi and the 2016 Summer Olympics from Rio across seven South Asian countries.

The deal with the International Olympic Committee (IOC) also covers the Summer Youth Olympic Games, taking place next year in Nanjing, China. STAR India has the free to air, pay TV, Internet and mobile rights for Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka. In 2012, the Olympics were broadcast in India on state broadcaster Doordarshan. 

“We welcome the opportunity to work with STAR India for the upcoming editions of the Olympic Games and Youth Olympic Games," noted IOC's president, Jacques Rogge. "We are confident they will do a great job providing the best possible broadcast coverage of the Games, on a variety of platforms, to the largest possible audience in the seven different countries.”http://worldscreen.com/articles/display/2013-07-31-asia-star-india-olympic-games