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Advertisers target India kids TV
The power of Indian children to influence the purchasing decisions of their parents and grandparents is being targeted by an increasing number of advertisers, who are turning to popular children's channels for the first time.
Industry insiders say the number of non-traditional advertisers adding children's channels, especially cartoon networks, to their promotional mix is on the rise as evidence suggests more parents are watching TV with their children, whose role in household decision-making is also increasing, the Economic Times reports.