TV advertising still dominates

More than half (52 per cent) of the UK public regard TV ads as the advertising format with the most impact, according to a report to by Deloitte.

However, the proportion of respondents ranking TV among their top three has fallen steadily over the past five years from a high of 64 per cent in 2009. Newspaper advertising’s impact has fallen from 30 per cent in 2009 to 14 per cent in 2013, with the impact of radio advertising fallen from 18 per cent in 2009 to 8 per cent over the same period.

Ed Shedd, head of Deloitte’s UK technology, media and telecoms practice said: “Television advertising continues to have a big impact on the public and capture their imagination because it consistently attracts a large audience, with a typical viewer watching more than four hours a day. Although we are over a decade into our digital revolution, for every hour spent watching television, we spend about three minutes on YouTube and two minutes on Facebook.”http://advanced-television.com/2013/09/04/tv-advertising-still-dominates/