Global TV ad market growth expected to slow this year

Growth in the global TV advertising market will be significantly slower this year than last, which saw a boost from the London Olympics and the US presidential election, according to the latest report by Informa Telecoms & Media.

Informa is predicting 1.9% growth this year, down from 4.6% in 2012.

The impact of a slowdown in the US market will be a significant contributing factor, while Europe is also expected to drag the 2013 figure down, with the TV ad market in Spain expected, France and Poland all dropping significantly. The Egyptian TV advertising market is expected to fall by a massive 25% amidst the current wave of political turmoil. more http://www.digitaltveurope.net/96332/global-tv-ad-market-growth-expected-to-slow-this-year/