China's adspend to grow 10%

Advertising expenditure in China is expected to grow more than 10% in 2013 – ahead of GDP – with a similar performance predicted for 2014, according to GroupM, the media investment business.

The figures appear in a new report, This Year, Next Year: China Media Forecasts, with measured media advertising spending projected to reach RMB 430bn this year and RMB 480bn next year.

Television continues to dominate adspend, taking a 51% share in 2013, despite a decline over the past three years. GroupM observed there had been a steady growth in the number of IPTV subscribers and suggested that advertisers were going to have to develop more precise TV strategies, encompassing search and targeted advertising.
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