3 reasons pay-TV is a relevant ad platform

Despite Hong Kong’s tunnel vision for TVB dramas, the popularity of pay-TV is on the rise.

According to the latest data by Digital TV Research, 232 million households in China subscribe to pay-TV while Hong Kong has a penetration rate of 96%.

For CASBAA’s CEO of one year Christopher Slaughter (pictured), this is no surprise.

“All of our markets are exciting," he says. "There is definitely a lot of stuff going on, given the sophistication of pay-TV at all of these [Asia] regions.

"In India, for example, there are 800 paid TV channels – all homegrown,” he said read more http://www.marketing-interactive.com/news/42341