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UK extends timeshifted TV reporting
 British TV audience measurer the Broadcast Audience Research Board (Barb) is to report month-old timeshifted data in what it claims is a world-first.
The reporting format is in addition to the current Barb Gold Standard figures - which measures sevne days after broadcast - and will look at how TV viewing builds in the four weeks after transmission.
Currently, seven-day consolidated viewing still represents over 98% of viewing but analysis of 8028 days timeshifted viewing shows an additional 1.5% in total viewing with prevalence among ABC1 households and 25-44 year-old adults with the highest increments likely to be for drama, film and children’s programming.