Nielsen to Add Mobile Device Viewing to TV Ratings in Fall 2014

September 19, 2013 - TV programmers frustrated that shows watched on tablets and smartphones have been invisible to Nielsen's ratings may finally get a solution — next year.

Next week, Nielsen will formally announce to clients a timetable for a long-awaited development: In September 2014, the firm is aiming to be able to attribute linear TV viewed on smartphones and tablets to its National TV ratings.