Gartner: 64% of organizations looking at Big Data projects this year

Gartner calls 2013 big year for Big Data 'experimentation and early deployment' Gartner Monday said its survey of 720 companies asked about their plans to invest in Big Data gathering and analysis show that almost two-thirds are funding projects or plan to this year, with media/communications and banking firms leading the way.

More than one-third of media and communications companies said they have already invested in Big Data projects, according to Gartner, which said these companies are trying to better understand customer needs in order to make sure their businesses are pointed in the right direction.

"For big data, 2013 is the year of experimentation and early deployment," said Frank Buytendijk, Gartner research vice president. "Adoption is still at the early stages with less than 8% of all respondents indicating their organization has deployed big data solutions. 20% are piloting and experimenting, 18% are developing a strategy, 19% are knowledge gathering, while the remainder has no plans or don't know."

On a related note, a Council for Research Excellence (CRE) symposium on Friday at the Time-Life Building in by saveshare" href="http://www.casbaa.com/">New York City offered a glimpse into why large media companies might have a strong interest in aggregating volumes of data from many sources to better understand their audiences.http://www.computerworld.com.my/tech/industries/gartner-64-of-organizations-looking-at-big-data-projects-this-year/