89% of Advertising Executives Think Television Video Advertising is More Effective than Online Video Advertising
placemedia's 2013 Advertisers Survey also reveals that video advertisements on cable television and online make small businesses look as big as national brands
NEW YORK, Sept. 25, 2013 /PRNewswire/ -- placemedia, the company with the only fully-automated self-service portal for national television advertisers, announced its findings from its 2013 Advertisers Survey. The survey of 264 advertising executives across the United States that placemedia commissioned from uSAMP, found that 89% of them found television video impressions were more important than online video impressions. A similar overwhelming majority of 88% say there are benefits in better targeting in television advertising, including:
Read more at The Seattle Times