YouTube Revamp: More Powers To Brands?

(Sept 26, 2013) YouTube, the Google-owned video sharing website, will use "new tools" to weed out what it says are unwelcome voices, including the power to block out negative comments.

A spokesperson at Google said YouTube has always given creators, including marketers, the tools to maintain the quality of public comments. But these updates are "just making it easier for them to do at a larger scale."