Social Ups TV, Marketers Benefit From Dual-Screen Approach

(Oct 2, 2013) There are a few things I look forward to in the fall – football, chili and Halloween. But, above all else, I look forward to the highly anticipated fall television season, which is now upon us with all its glamour and glitz.Consumers will be glued to their televisions to watch new episodes and series premieres with their mobile phones, laptops and/or tablets. What's the fun in watching a show if you can't immediately share your comments, feelings and thoughts with the social universe?