Survey: Younger Groups Still Heavy Pay TV Consumers

(Oct 3, 2013) Younger demos are most likely to combine pay TV subscriptions with SVOD services, according to new study from PwC.

In a wide-ranging study of video consumption, PwC has found that widely reported cord-cutting among younger people has been significantly overstated but that many consumers are avid users of over-the-top content and that second screen behavior has become widespread, with around 55% interacting with mobile devices while watching TV.