We have taken the web and put it on steroids: Ekalavya Bhattacharya

(Oct 4,2013) MUMBAI: MTV, in India, is a very popular music channel indeed. And we see the statistics. On twitter, it has followers 886,794; on YouTube, the MTV India channel is subscribed by 255,940 users while MTV Roadies leads with 677,025 subscribers. Lastly, on Facebook, MTV India has 5,131,490 likes while MTV Unplugged likes 747,605. The numbers speak volumes about the channel. Thus, we caught up with, Ekalavya Bhattacharya, Digital Head at MTV India for over a year now. In a candid conversation with Radioandmusic's Disha Deshpande, he reveals that the channel gets 10,000 new likes across all of MTV's Facebook pages every day.