YouTube's New Award Show Is Google's Trojan Horse Into Social TV

(Oct 4, 2013) With its new YouTube award show, Google proves that it's painfully hip—and poised to own social TV from every angle.With its new YouTube award show, Google proves that it's painfully hip—and poised to own social TV from every angle.

The web's thriving metropolis of video weirdness will soon host its very own real, live award show: The YouTube Music Awards.