76% of online ads geared to the TV demo hit their mark Read more: 76% of online ads geared to the TV demo hit their mark

76% of online ads geared to the TV demo hit their mark Read more: 76% of online ads geared to the TV demo hit their mark | Rapid TV News

(Oct 8, 2013) While there's no doubt that online advertising has seen tremendous growth in recent years, advertisers and publishers alike are still unsure if their campaigns are successfully reaching their desired audiences.

A new benchmark study from Nielsen provides much-needed context into online advertising performance — and found that some consumers are easier to reach than others.