Facebook offers STAR, others ability to track, highlight TV shows-related chatter

After announcing new tools for media partners that enabled them to track conversations related to trending topics, hashtags, and embedded posts in the US, Facebook has now extended the program to 10 new media partners in eight countries including India.

According to a report by the Wall Street Journal, Facebook has partnered the STAR network in India, TF1 in France, Channel 4 in the UK, ARD in Germany, and Esporte Interativo in Brazil.

Facebook has announced that these partners will be able to highlight public posts of real-time activity on Facebook about topics related to their shows, and measure the engagement around keywords from their programs. It added that since Facebook is a platform based on real identity, media partners can also understand the basic demographics and location of the people that are posting this content, in an anonymised and aggregated format.
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