Stable ad growth in 2013 paves way for recovery

The global advertising market is set to see the same healthy rate of growth experienced in 2012, reflecting the extent to which the market is now stabilising, according to the latest forecasts from ZenithOptimedia.

The report states that the advertising market is on course to grow 3.5% in 2013 - the same rate experienced last year - and ZenithOptimedia expects stronger growth over the next two years: 5.1% in 2014 and 5.9% in 2015 - bolstered by a stronger European economy.

The Eurozone came out of its 18-month recession in Q2 2013, and its economic recovery is expected to gather pace gradually over the next couple of years, with the Eurozone ad market following suit. Readmore http://mediatel.co.uk/newsline/2013/09/30/stable-ad-growth-in-2013-paves-way-for-recovery/