75% of 18-34s watching OTT via Smart TV

(Oct 9, 2013) OTT content, video delivered on connected devices via the Internet – including services such as YouTube and Netflix, is the most prominent way of accessing video content among 18-34 year-olds with connected TVs, according to the new Connected Intelligence Applications and Convergence Report from The NPD Group. Three quarters (75 per cent) use their connected TV to view OTT video compared to 68 per cent who use their connected TV to watch programming from their cable, satellite, or telecom TV provider.