Twitter TV ratings good for Breaking Bad – advertisers too?

Nielsen has officially launched its long-awaited Twitter TV Ratings service, which measures the total activity and reach of TV-related conversations on the micro-blogging service.

“Initial analysis reveals that the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating tweets,” says Nielsen.

“For example, if 2,000 people are tweeting about a programme, 100,000 people are seeing those tweets. This multiplier varies across programs, with early data showing the ratio of the audience to the authors generally decreases as the number of authors for an episode increases. This is due to the increasing overlap of followers for shows with a large number of Twitter authors, where a single follower is increasingly likely to follow multiple authors.” more http://www.research-live.com/4010585.article