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Australia adopts multi-screens
Australians have increased their adoption of tablets and smartphones as viewing platforms while also increasing their use of TV for playback viewing, games and other online activities, new research has shown.
The latest quarterly Australian Multi-Screen Report, produced by research company Nielsen and the Oztam and Regional TAM television ratings panels, has found Australians continue to spend the great majority of their screen time using in-home TV, but new technologies are influencing viewing habits.
Australians watch an average 96 hours and 37 minutes of broadcast TV on traditional TV sets per month and 92% of that time is live, according to the analysis that covered April to June 2013.
However, 22% of homes now have internet-connected TVs, up from 16% in the same period of 2012, and 54% have personal video recorders as well as an increasing variety of devices attached to the main TV set.