Mobile TV catching up with Indian users

Vendors in India shipped 9.3 mn smartphones in the second quarter of 2013 against 3.5 mn in the same period of 2012

With the number of smartphone users in India rising fast, viewing videos on these handsets is beginning to gain traction.

According to a recent Nielsen report, viewing video on smartphones is gaining grounds in Asia. But more importantly, among those watching videos on handsets, the engagement level is very high. Though markets like Hong Kong and by saveshare" href="http://www.casbaa.com/">Singapore saw close to 50 per cent viewers accessing videos on handset, India has seen about eight per cent of viewers accessing video.

According to the International Data Corp’s (IDC) AP Quarterly Mobile Phone Tracker, vendors in India shipped a total of 9.3 million smartphones in the second quarter of 2013, compared with 3.5 million units in the corresponding period of 2012.

Mobile TV is becoming an app-driven industry, with Mobile TV apps having seven times more exposure than mobile TC+V Websites. This trend is evident with all major channels launching apps for some of their popular programmes. more http://www.business-standard.com/article/companies/mobile-tv-catching-up-with-indian-users-113101000521_1.html