Nielsen digital ratings

Like a lot of kids, growing up, I was convinced that much of what I was taught in school would prove to be of little use to me as an adult. And while my younger self wasn’t totally wrong—I’ve yet to reference the atomic mass of Tungsten in conversation—much of what I learned at a young age are concepts and principles that I still draw from all these years later.

I was reminded of this truth this fall, when my oldest daughter started learning about the scientific method: the process of forming questions and a hypothesis, using measurement and observation to test these, and analyzing the results. http://www.nielsen.com/us/en/newswire/2013/scientific-method-what-we-learned-from-nielsens-pilot-of-digit.html