TV Maintains Dominance as Ad Medium in Q2 2013

Global TV ad expenditure grew 4.2 percent on a year-over-year basis, accounting for 57.6 percent of the total ad spend, according to Nielsen's quarterly Global AdView Pulse report.

TV held onto its position as the front-running media format for advertising for the second quarter of 2013. Excluding TV, traditional media budgets took a hit for the first half of the year. Spending on newspapers was down 2 percent, magazines 1.9 percent and radio 0.9 percent. Ad spend in cinemas declined the most, dropping 5.9 percent, with spending down in all regions except Latin America. Display Internet advertising grew 26.6 percent, led by the Asia Pacific and Latin America. morehttp://www.worldscreen.com/articles/display/2013-10-22-nielsen-globaladviewpulse