Nielsen: mobile and TV ratings

We can all agree that consumers have embraced a new age of viewing video content lock, stock and barrel. From traditional content offered by TV broadcasters to native content from digital publishers, technological advancements mean consumers now have myriad options to watch what, when and how they want.

Industry breakthroughs like multi-room DVRs, Internet-connected TVs, tablets, smart phones and even in-browser and app content players deliver more choices and http://www.nielsen.com/us/en/newswire/2013/any-way-you-watch-it-nielsen-to-incorporate-mobile-viewing.htmlflexibility than ever before. They’ve also led to audience fragmentation and marketplace challenges regarding how to properly value and monetize video content. more