Adult Swim – too rude for Asia?

Yesterday, Turner announced it was to roll out its somewhat racy comedy channel Adult Swim in digital form across the region, having launched in Australia earlier this month.

But will the format work in Asia? Mumbrella Asia editor Robin Hicks spoke to Jeremy Carr, Turner’s Asia Pacific VP for entertainment, digital and syndication, about plans to grow the brand across the region.

Tell us about Adult Swim.

It’s unconventional entertainment for people who like animated comedy with an edge. The core target group is the hard-to-reach 16-34 year-old male who’s still a kid at heart and loves intelligent, gutter comedy.

It’s short-form, snackable, shareable content for men on the go. The name comes from the expression when the kids have left the pool, and it’s time for adults to swim.

In the US, it airs in a late-night block on Cartoon Network, and in Australia on Comedy Channel on Foxtel, as wellhttp://mumbrella.asia/2013/11/adult-swim-jeremy-carr/?utm_source=DailyNewsletter&utm_medium=email&utm_campaign=Daily-04-11-2013&utm_content=PostTitle