Fox’s programming honcho Joon Lee on branded shows

Joon Lee heads up programming for Fox International Channels across the region.

In this interview, FIC’s head of content and communications, Asia Pacific and the Middle East, talks to Mumbrella Asia’s Robin Hicks about branded content, how to create a show the works across Asia and why watching television qualifies you for his job.

What’s the hardest part of your job?

Trying not losing my mind! We are a regional, multi-lingual, multi-media player. We’re deeply de-centralisted and localised, and there’s no wrong answer for each market. Different countries want different things. And as head of content for Asia and the Middle East, finding ways to stay balanced is tough. It’s hard to stay realistic about what we can and cannot do.http://mumbrella.asia/2013/10/foxs-programming-honcho-joon-lee-secret-pan-asia-content-branded-content-turners-woes/