Global adspend growth to double in 2014

Global advertising expenditure is forecast to grow by 2.2% in 2013 and by 4.4% in 2014 according to Warc's latest International Ad Forecast.

The figures are based on data for 12 leading markets – Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the UK and the US – and cover the main media of television, newspapers, magazines, internet (including mobile), outdoor, radio and cinema.

Factoring in expected inflation levels, however, means that real global adspend will be flat this year, with just 0.1% growth, and will increase only 1.7% in 2014.

The latest forecasts also represent downgrades on the previous April report, when 2013 growth was put at 3.0% and 2014 growth at 5.4% and reflect lowered expectations for key eurozone markets, as well as the US and China. http://www.warc.com/LatestNews/News/EmailNews.news?ID=32146&Origin=WARCNewsEmail&utm_source=WarcNews&utm_medium=email&utm_campaign=WarcNews20131031