Aiming to boost monetisation in the world's second largest TV market, Yahoo! JAPAN has selected Videology as its online video advertising technology partner.

The partnership is intended to enable Yahoo! JAPAN to better connect with consumers through advanced targeting and optimisation of video across multiple screens.

Videology's technology offers campaign management tools to manage audience-based reservations of direct sales inventory, optimise against audience verification metrics, extend campaigns and audiences to external inventory, and employ audience targeting. In recognition of the unique needs of premium publishers such as Yahoo!, Videology's platform allows for control over brand exposure, pricing, buyer eligibility and ad creative, as well as predictive tools to help maximise yield.